As before, these are two very similar looking typefaces at first glance. They both have a very rigid and uniform structure to their letterforms. Neither typeface has any serifs (as is typical of San Serif fonts)
Their key differences:
- Meta has a slightly heavier weight.
- Meta has a slightly narrower setwidth.
- The "g" is geometric in the Helvetica, and two-story in Meta.
- Most importantly, Meta employs the use of slight angles in their letterforms. In this case, the stems, spines, tails, and terminals of the letters consistently end at an angle. Helvetica does not; instead they end at horizontal edges.
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